Canali is pleased to announce Ethan Hawke as its new Global Brand Ambassador.

Actor, director and writer, Ethan Hawke has spent more than four decades refining his art with the curiosity of a lifelong student. Throughout his career, he has approached every role, every project and every new challenge with the same mindset: excellence is never a destination, but the result of practice, discipline and a constant desire to learn.

The partnership makes its debut with the Fall Winter 2026 campaign, which continues Canali’s exploration of the values that have always defined its identity: care, dedication, know-how and the quiet pursuit of excellence. Rather than celebrating

achievement itself, the campaign turns its attention to the often-invisible process behind it—to the gestures, rituals and daily habits through which both exceptional people and exceptional garments take shape.

Through a series of intimate portraits and a cinematic film, Ethan Hawke is portrayed in the moments that usually remain unseen: revisiting scripts, rehearsing lines, refining movements and preparing for the stage. Subtle references to some of the most memorable characters of his career appear throughout the narrative—not as nostalgia, but as reminders that every defining performance is built long before the curtain rises.

Photographed with intimacy and restraint, the campaign offers a vision of contemporary elegance rooted values that endure over time. Through Ethan Hawke's story and Canali's heritage, the campaign celebrates the invisible practice behind lasting excellence.